Understanding the digital mindfulness market and identifying key customer segments

digital mindfulness market

Understanding the digital mindfulness market and identifying key customer segments

Situation : The client has a presence in the mindfulness mobile application space for more than one year and has successfully seen double-digit growth in the last one year – especially in the B2C segment.

 

Complication : The client was looking to foray into the B2B segment and serve companies that offer mindfulness service to its employees. – a growth opportunity segment for the client.

 

Question : Specifically, the client was trying to understand the digital mindfulness market in the U.S., Canada and the U.K. and how to strengthen its presence in the B2B segment.

 

Answer : Our market opportunity assessment and competitive intelligence helped the client understand the demand for digital mindfulness apps in the B2B segment in the U.S., Canada and the U.K. Also, it provided a clear understanding of sectors that are expected to be highest adopters of digital mindfulness apps.

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