Situation : The client is a key player in the commercial aircraft avionics space, with a presence in multiple areas and has several aircraft manufacturers as its clients.
Complication : The client has witnessed the entrance of several new firms with advanced avionics technologies and solutions that the client feels may act as serious challenge to its market position.
Question : The client wanted to understand how the new entrants are placed, what its competitors are doing in this space and what growth opportunities it has in the advanced avionics market.
Answer : The detailed market and competitive intelligence helped the client gain insights into this new growth segment. They also got an understanding of the offerings and strengths of key competitors.