Situation : The client is a technology solution provider to high-end automotive manufacturers and has a presence in several verticals within the automotive space. The client is a B2B product and technology provider and has several high-end automotive OEMs as its clients.
Complication : Of late, the client has observed a slow down of growth in some of its segments, and did not have a presence in smart parking space, which is witnessing high growth.
Question : The client wanted to understand the growth opportunities it has in the smart parking market, and whether it is feasible to gain market share in this highly competitive market.
Answer : A detailed 360-degree market opportunity assessment helped the client gained insights on key go-to-market strategy and key competitors, their strategy, strengths, etc. Additionally, price points were also explored which helped the client understand the price-sensitive emerging market situations.