Custom Research


We offer a wide range of custom research service such as market sizing and segmentation, market opportunity assessment, competitive intelligence, location analysis, strategy optimisation, and market entry strategy.


Down-To-a-T’s research generally includes established models and tools such as PESTEL and SWOT analysis and also includes its own mapping models/representations that are highly valued by its present clients.


One of our key offering is market assessment. Under market assessment, we have a wide range of services and offerings such as market segmentation, opportunity assessment, trend analysis, innovation and startup strategies, etc. The services provided are divided into the following subcategories:

  • Market Sizing and Segmentation
  • Market Opportunity Assessment
  • Forecasting
  • Market Entry Strategy
  • Strategy Analysis and Recommendations
Custom Research (Market Scanning and Monitoring)

Market Scanning and Monitoring

Custom Research (Market Opportunity Assessment)

Market Opportunity Assessment

Custom Research (Market Entry Strategy)

Market Entry Strategy


Custom Research (Competitive Intelligence)

We provides high-level competitive intelligence studies. Our key capabilities in the competitive intelligence space are –


  • Company Analysis
  • Vendor / Competitor Mapping and Landscape
  • Industry Benchmarking


We prepare detailed location analysis model (Excel-based) that are highly customisable and are available to custom research clients in a presentable form.


In location analysis space, we have the following expertise –


  • Country and Regional Location Analysis
  • Location Mapping
  • Assessment of Innovation and Technology Hotspots
  • Market Entry Strategy
  • Location Mapping of Outsourcing Hotspots
Custom Research (Location Analysis)